IAB Membership Application

The following shall constitute the full agreement ("Agreement") between the company named below ("Company") and the Interactive Advertising Bureau ("IAB") for IAB Membership. Membership is conditional subject to approval by the IAB Board of Directors. Company shall be eligible to participate in member benefits including but not limited to: access to free and/or discounted events and conferences; networking opportunities; ability to participate in industry initiatives (i.e. best practices, standards, guidelines, etc.); discounts on products and services, access to exclusive industry research, ability to utilize the IAB Ad Lab at a discounted rate, and access to both free and discounted team training and development.

All memberships are calendar-year, with new memberships pro-rated on a quarterly basis. Please see http://www.iab.net/join/iab_membership for complete membership categories and current dues schedule year-to-year. Appendix A has these categories and dues pricing for the current membership period. The invoices you receive for dues will reflect the standard IAB dues structure.

This agreement will automatically renew at the end of each calendar year. Membership may be cancelled at any time with thirty (30) days' notice in writing. In the event of membership cancellation by Company, or suspension or termination of membership, dues shall be nonrefundable, in whole or in part.

All IAB Members shall agree to abide by the IAB Code of Conduct (defined here: http://www.iab.net/public_policy/codeofconduct) and to the IAB Intellectual Property Rights Policy (defined here: http://www.iab.net/media/file/IAB-IPR-Policy.pdf).

By digitally signing below, Company is agreeing to the aforementioned rights, benefits, and requirements for IAB membership.

Company agrees to remit payment:



Membership (check one):

    - (ad sellers) Dues Based on Annual Revenues of $   (see Appendix A for more information)

1-yr membership tier for pre-revenue companies


Optional Services (check each to be added):

(Annual Subscriptions: General Member - $4,000; Associate Member $7,000) (www.iab.net/spiders)

(Annual Fee: Program Enrollment $7,500 or Supporting Sponsor $5,000) (www.iab.net/QAGInitiative)



By signing below, I represent and warrant, on behalf of the Company listed below, that I have the right and authority to enter into this Agreement and perform its obligations.

START by completing the form and signing at the bottom:
Consumer Disclosure.


Company Description

Business Classifications

Please select all that apply. (To select more than one in a list hold the Ctrl button.)



Note: We are limiting the number of products & services to 5 per company, though you may list unlimited platforms and verticals served. Please rank each product/service (1-5) in priority to better appear in a buyer's guide for your primary focus.

Products/Services - 1 (Select One)    *Required
Products/Services - 2 (Select One)
Products/Services - 3 (Select One)
Products/Services - 4 (Select One)
Products/Services - 5 (Select One)

Date Founded:

Number of Employees:

Primary Office Address

City, State, Zip



PRIMARY CONTACT INFORMATION (day-to-day executive "owner" of the relationship)

First Name

Last Name




Mailing Address

City, State, Zip


EXECUTIVE CONTACT INFORMATION (senior-most executive stakeholder)

First Name

Last Name




Mailing Address

City, State, Zip



First Name

Last Name




Mailing Address

City, State, Zip



Member Categories

1. General members include publishers as well as companies or standalone divisions that take ownership of the ad inventory of other publishers, such as ad networks and representation firms.

2. Marketers and agencies may join the association as Associate members; however, co-op ad sales units may join as a General member for that division only.

3. A holding company may join as a General member only if a significant portion of the combined revenues of all companies held is based on the sale of interactive advertising inventory. Otherwise subsidiaries must apply to join separately as General members.

4. Pre-revenue companies, whether they fall under associate or general membership, may be a Startup member of the IAB for one calendar year. At the end of that calendar year, membership will convert to General or Associate based on the company’s business classification.

5. Associate members may include agencies, marketers, ad exchanges, technology and data providers, research/analytics, and service providers.

6. Subsidiary members are any additional properties owned by a General member company that wish to roll their membership up under the general member. The General member company owning this relationship must include all applicable ad revenue from the designated subsidiary(ies) when reporting their collective ad revenue for dues calculations.

  • Subsidiary members must qualify as a General member by being either: a publisher, ad network, or representation firm. Agencies, marketers, service providers, and technology companies, including ad exchanges, do not qualify for Subsidiary membership
  • Subsidiary members receive the same rights and benefits as General members, except:
    • They may not vote in IAB Board of Directors elections
    • They may not hold a seat on the IAB Board of Directors

If you are unsure which category your company would fall under, please contact corie@iab.net

Membership Dues

(dues pricing is reviewed and revised annually)

All dues are for a calendar year of membership with new memberships prorated on a quarterly basis. Members that join on or after April 1st in a year pay 75% of their calculated annual dues. Members who join on or after July 1st pay 50% of their calculated annual dues. Members who join on or after October 1st pay 25% of their calculated annual dues. Dues are not subject to negotiation and may not be included in any form of barter arrangement.

Associate Membership Dues
Dues for Associate members are $7,000 for a full calendar year.

General Membership Dues
Dues for new General members are a percentage of total U.S. domestic interactive advertising revenue for that member and its included subsidiaries for a 2-year trailing calendar year (including any interactive advertising revenues paid to the company from other content partners minus any fees paid to content partners, as well as all revenue associated with the support of interactive advertising). No other costs may be subtracted from the total revenue figure for the purpose of the calculation of net revenues, including but not limited to taxes, staff costs, expenses, or customer/audience acquisition costs.

Example: An advertising network that sells $4M worth of ads for a site, but pays the site publisher $2M, would only count the remaining $2M of its revenues for the purposes of IAB dues calculations. The publisher, should they join, would be responsible for the $2M they receive from the network's ad sales as well as any direct sales they make for the calculation of their own revenues.

General members must report their previous calendar year's revenues to the IAB by August 15 of each year in order to facilitate billing of the following year's dues.

Minimum IAB dues for General members shall be $5k if revenue is under $4 million. Annual dues will be capped at $500,000.

All revenue is rounded to the nearest million before any calculations are applied.

2012 Annual Domestic Interactive Advertising
Revenue (rounded to the nearest $1 million)
Additional Increments per
1 million Revenue
Membership Dues
(subtotal per tier)

$0 - 3 million



$4 - 7 million



$8 - 9 million


$1,054 - $2,108

$10 - 34 million


$12,810 - $29,658

$35 - 74 million


$30,228 - $52,458

$75 - 199 million


$52,830 - $98,958

$200 - 499 million


$99,244 - $184,758

$500 - 999 million


$184,978 - $294,758

$1 billion +



Dues are cumulative from level to level.

Example: a company with $40,788,000 in interactive ad sales revenues would pay $33,648 in dues with the following breakdown:

40,788,000 is first rounded to the nearest $1M = $41M

Ad Revenue Price per $1M Dues Line Total
7M  Flat rate 10,000
2M 1,054 2,108
25M 702 17,550
7M 570 3,990
TOTAL: 41M 33,648

Other Considerations

  1. If an acquired company or division was not a part of the member company two years previously, its own interactive ad revenues from two years prior do still count towards the dues calculation, as that company/division does get benefit from the IAB today.
  2. If a company or division has been divested, but was still a part of the member company two years previously, its own interactive ad revenues from two years prior are removed from the total for the purpose of dues calculation.

For questions about membership or your IAB dues, please contact
Corie Blumstein, Manager of Member Services, at 212-949-2432 or via email at